Over the last few months I have had the privilege of speaking to large groups in the industry about important it is for their businesses to participate and engage on social media. These presentations were based on some very foundational concepts that could be applied universally regardless of one’s specific industry.
But, today.. I’m speaking directly to you CSIA Certified Chimney Sweeps and CSIA Certified Dryer Exhaust Technicians out there. If you fall into one of these categories, then you likely (hopefully) know that your name and contact information can be found on the CSIA website by homeowners searching for professionals to come service their home.
Here’s how that works … Once a homeowner types in their zipcode and hits “search” all of the CSIA Certified professionals within a 50-mile radius are displayed to them. At that point they then have the option to click on individual profiles.. and from there they can click on that sweep’s specific website, Facebook, Twitter site, etc.
Having your information displayed to these folks is one of the huge benefits that comes with CSIA Certification, but you can also log in directly to the CSIA site and see exactly how many times your information has been displayed, how many times someone has clicked on your individual profile, your website, your Facebook page.. you see where I’m going here.
Looking at the above referral report from a random CSIA Certified Sweep, there are some telling stats (these are from Jan 1- March 25):
- # of times this person’s listing was displayed on the CSIA website: 8,241
- # of times someone clicked through to this person’s individual profile: 363
- # of times the link to their Facebook page was clicked: 76
- # of times the link to their YouTube site was clicked: 44
- # of times the link to their website was clicked: 3
In addition to the literally thousands of times this person’s info was displayed on the CSIA site, there was something else that jumped out at me: people were TWENTY FIVE TIMES more likely to click on the Facebook link than the actual business website link.
If you’ve sat through my social media presentation at the NCSG or HPBA conventions, you already know that 49% of people say Facebook is their #1 influencer of purchases — so this is pretty huge!
So, as you can see, CSIA can drive A LOT of referrals your way (and these are high-quality referrals from people seriously interested in having some work done) — but, you have to be ready to take advantage of them.
What really drives me crazy is that there are MANY CSIA Certified professionals who are doing well with social media, but don’t include that information on their CSIA website profiles — if this is you, you are seriously missing out on a lot of potential customers.
Let’s fix that, shall we?
Here are some quick tips to make sure you’re making the most of these referrals:
- Login to the CSIA website and make sure your profile information is up-to-date, including social network links.
- Make sure all your online channels (website, facebook, twitter, etc) are all functioning properly.
If you are having trouble logging into the CSIA website or any other issues with this process, please feel free to give us a call at (317) 837-5362 and we’ll get you set up.
Have a great weekend!
About the author: Jordan Whitt is the Director of Communications and Marketing for the Chimney Safety Institute of America. Additionally, Jordan also does occasional public affairs work for both the American Red Cross and Indiana Department of Homeland Security. You can email him directly at firstname.lastname@example.org.