Plainfield, IN– January 10, 2007 Hundreds of thousands of homeowners rely on the Chimney Safety Institute of America web site each year to find CSIA Certified Chimney Sweeps and solutions to common chimney safety problems. The board and staff of CSIA are eager to announce that in 2006, www.csia.org has provided information to more homeowners than in any other year in its history.
With over 507,000 visits in 2006, www.CSIA.org enjoyed 71% more visitors than in 2005. Over the course of the next year, CSIA anticipates that requests for CSIA Certified Chimney Sweep referrals through the site will continue to grow as its chimney safety message gains momentum. Improved communication with homeowners, the media and affiliated trades over the course of the past year have substantially boosted traffic to the site.
In 2006, a grant from Google to participate in its AdWords program resulted in more than 50,000 of these visits. AdWords draw attention to the CSIA web site when homeowners search Google for topics relating to chimney and venting safety. The grant equates to over $27,000 in exposure for the year.
CSIA Certified Chimney Sweep directly reap the benefit of CSIA’s influence as home inspectors, Realtors, home builders, indoor air quality specialists, oil heating service managers and homeowners turn to www.csia.org for solutions to common chimney questions and Certified Chimney Sweeps in their area.
www.CSIA.org will also be enhanced in 2007 to become even more informative and attractive to homeowners.
The Chimney Safety Institute of America (CSIA) is a non-profit, educational organization dedicated to chimney and venting system safety. CSIA is committed to the elimination of residential chimney fires, carbon monoxide intrusion and other chimney-related hazards that result in the loss of lives and property. To achieve these goals, CSIA devotes its resources to educating the public, chimney and venting professionals and other fire prevention specialists about the prevention and correction of chimney and venting system hazards.